Hi, I’m a strategic business leader, and for the past 15 years, I’ve been using my skills to drive business success for world-renowned brands like Delivery Hero, Adidas, Airbnb, MINI, Mastercard, Krispy Kreme, Philips, Unilever, Virgin, GoDaddy, Gatorade, and others.

I’m driven to develop innovative and creative solutions that deliver great customer experiences. I’m passionate about the intersection of technology with creativity and how it can be applied to make things better. 

My peers describe me as an intuitive and highly efficient leader who can orchestrate a team and get them to focus on achieving its goal. I’m known for building excellent, trustworthy relationships with both internal and external stakeholders; I pride myself on achieving great business results.

I’m currently helping Delivery Hero’s talabat grow even faster in my role as Regional Strategy Director. I’m also one of the co-founders of The Concept Collective, a group dedicated to converting ideas into reality.

Prior to my current role at talabat and starting my own business, I lead the digital and social team at TBWA and before that, I was the head of new business at BSUR.

In short, I like a problem. I’m driven to develop clever solutions that ultimately deliver great customer experiences. I’m passionate about the intersection of technology with creativity and how it can be applied to solve problems.

I would love to hear from you.