Hi, I’m a professional problem solver.  

For the past fifteen years, I’ve been using my skills to drive business success for world-renowned brands like Adidas, Airbnb, MINI, Mastercard, Krispy Kreme, Philips, Unilever, Virgin, GoDaddy, Gatorade, and others.

I’m currently helping Talabat grow even faster. I’m also one of the co-founders of The Concept Collective, a group dedicated to converting ideas into reality.

Prior to my current role at talabat and starting my own business, I lead the digital and social team at TBWA and before that, I was the head of new business at BSUR

In short, I like a problem. I’m driven to develop clever solutions that ultimately deliver great customer experiences. I’m passionate about the intersection of technology with creativity and how it can be applied to solve problems.

I would love to hear from you.